487-milliseconds extra mobile speed for WooCommerce with selective activation.

WordPress Mobile Speed

Updated


There are no affiliate links on PagePipe.

Selective activation of plugins is a favorite strategy for speeding up WordPress websites. Now you can use plugin skills to speed up WooCommerce e-commerce sites – without coding!

Selective activation in a nutshell:
Many plugins slow down every single page on your site, even if that plugin is only used on specific pages. That we call site drag – or global loading.

For example, installing Contact Form 7 plugin adds 37k of weight to every page. Even if you only have one page with a contact form. Or for that matter, no CF7 shortcode  used anywhere. Weird unpublished specification. But lots of plugins don’t tell you the speed cost of adding their plugin. It’s not required for plugin submission. Summing all plugins site drag is the aggregated plugin overhead – a liability.

Selective activation speeds up your website. It allows you to deactivate a plugin where it’s not needed.

WooCommerce is the most popular e-commerce plugin for WordPress. It’s clunky and one of the slower-loading plugins we’ve tested. It adds at least 250 milliseconds of unneeded global weight – and slowdown your site.

Before August 2019, attempting WooCommerce selective deactivation resulted in the white screen of death. Yes, it would break your site. But a plugin code revision changed that. And it is now possible to selectively activate WooCommerce. Thanks, Automattic!

Below, we show you steps to speed up WooCommerce using selective deactivation. You can use a control panel to make the magic happen. Entering the page or post URL activates or deactivates any plugin you choose. You can turn extra drag off-or-on for specific pages or posts on your site.

SpeedSwitch Plugin

SpeedSwitch is the exclusive PagePipe plugin we use for this job. It’s available for purchase through SpeedRescue Kit or SpeedHospital SuperBundle.

1. Install SpeedSwitch

After downloading SpeedSwitch, install it by uploading the zip file from your computer.

2. URL Set-Up

Find the plugin settings in the “Plugin” sidebar menu. You’ll see a list of your activated plugins, a radio button for active/inactive and a box to add URLs.

Scroll down to the WooCommerce plugin. We want Woo to remain active by default, so select “Inactive on,” then add the URLs where Woo is not necessary. In our example, that’s the homepage, blog archive pages, about page and a few others.

3. Test Results

We use the SpeedXRay plugin to assess the speed overhead of plugins (and themes). Here are the example results from our test site.

NameMilliseconds
Core458.5ms
Twenty Twenty Theme 36.6ms
WooCommerce 282.6ms
Site Reviews 189.9ms
Elementor 91.5ms
Elementor Pro 78.6ms
The SEO Framework 53.1ms
Query Monitor 32.6ms
Classic Editor Addon 30.6ms
WooCommerce Stripe Gateway 29.3ms
Disable Cart Fragments Littlebizzy 12.1ms
Disable Gutenberg 7.6ms
Optimize Database after Deleting Revisions 6.7ms
Universal Star Rating 4.8ms
Classic Editor 1.9ms
Post Type Switcher 1.6ms
Total 1337.6ms

WooCommerce is the heaviest plugin on the list. It’s responsible for over 20% of the cumulative plugin load time.

Deactivating other Woo-related plugins will save over 300 milliseconds.

NOTE: Free Disable Cart Fragments plugin isn’t in the WordPress plugin directory. But you can get a bootleg download link from us. Sign up for the free WooComa download below. We include the link in the PDF content.

In-Browser Timer Test Results

SpeedXRay is a useful speed-assessment tool. But real-world load times are what count most. Here are speed results from our in-browser timer test:

With WooCommerce: 1.4 seconds
Without WooCommerce: 920ms

You can save about 500 milliseconds by deactivating the WooCommerce plugin. That’s significant when you’re aiming for sub-2-second load time. It’s 25 percent of your performance budget.

Did you know? You can also apply this effective technique to other plugins. Learn more about SpeedSwitch.

 


Matt Stern

About the Author
Matt Stern is a web designer and sometimes writer based in Southern Oregon. He designs and builds websites and landing pages that convert visitors into customers.

Learn more at SternDesign.co


Godspeed-

Steve Teare
performance engineer

 

Other unconventional speed articles like this one:

Instead of band-aid approaches, we drill down to the root cause of your slow site. This is origin optimization. Also known as site tuning. To do this, we analyze site components:

  • Hosting
  • Theme
  • Plugins
  • Scripts and third-party services.
  • Images and media library.
  • We minimize globally loading plugin effects.

Find out more details about Site TuningGet Speed!


 

Other Related Resources

Build with Empathy
GIVE SPEED