Autodescription SEO plugin and mobile speed.

Updated: August 2018
Plugin Surgery
WORDPRESS SITE OWNERS: Get under 2-second load time on cheap, shared magnetic hosting. No CDN cheating. And still use dozens of free plugins!

Yes. “Autodescription” is a worthy plugin. It’s benign. We’ve tested it. It’s good for speed. But we don’t advocate SEO plugins. Keep reading to find out why.

★★★★
Autodescription (aka The SEO Framework)
Active installs:
50,000+
Zip download size:
351k
All Time Installs: 370,034
Retention rate: 13.5 percent (medium)

Autodescription plugin doesn’t do grotesque slow downs like Yoast SEO (from 150 to 240 milliseconds site drag). All SEO plugins consume ever-growing database resources. The plugin authors don’t tell you about that hidden liability.

Do we think SEO tricks alter ranking or increase click thru? We’re unconvinced. It doesn’t move the needle. But site owners desire feeling in control of the uncontrollable page rank and clickthrough.

SEO is as therapeutic as knitting.

We also don’t believe speed affects page ranking more than 0.5 percent. Yet, we sell information about speed. Speed affects UX. Focusing on user experience and not gaming Google produces a better return on investment. Think about it.

Google used your handcrafted rich snippet?

Big deal. It’s simply not significant compared to a good product offer – or better and more written content that makes people drool. No one can prove  snippets make any difference. There is no quantifiable data or evidence. No expert certification or credible SEO degree. Except from Google, of course.

But if writing *rich* snippets makes you feel good. Do it.

Google chooses – and has the right to accept or reject – your manufactured rich snippet. When they feel it’s worthy or believable, they’ll keep it. But if they don’t, they’ll make their own concoction. You don’t *force* your snippet upon the world with a plugin. Our opinion is Google’s formula-built snippet is better. Why? They claim it’s based on user intent. They predict based on search history, where they just were, and what users hunt for. They use a smart algorithm.

Is that provable? Of course not.

Nothing Google claims or reports is provable with real metrics. They shamelessly imply or even promise site owners empowerment when there is none. It’s a reward (bribe), manipulation, or distraction. Compliance to their proprietary rules is mysterious behavior. Inexplicable. They really don’t want people knowing how they do things. Knowledge of the *real rules* allows site-owner cheating.

Is there “any harm” in writing custom snippets? Yes. Opportunity cost. That simple. It wastes your time. You’ve got bigger fish to fry. The SEO Emperor has no clothes.

Will it upset us if you install a plugin and do “SEO”? Not at all. We have freedom of speech and religion – and SEO. Go for it.

Our recommendation: Ignore machines and write for humans instead.

If you do SEO and see some miracle happen, please let us know. We’re only right 51 percent of the time. We’re not perfect.

So prove us wrong. That’s the challenge. Document your traffic dramatically increasing in short order after changing SEO tactics using snippets.

We’d actually like to be wrong on this one.

Godspeed—

Steve Teare
performance engineer

Mobile WordPress Speed – without coding!

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