Our best, starter resources about page speed.

1A list of chronic speed misinformation.
Certain falsehoods about web speed get repeated over and over on blogs. They drive us crazy. Can we get rid of these mythical speed ideas? We doubt it. But we’ll feel better if we inform you of “propaganda” that’s unwittingly passed along. Read more >

2How plugins actually affect speed.
Your plugin choices affect website speed. But how much plugins affect load time varies from a thousandth of a second to seconds. A page load time of under 2 seconds is a good goal. Half our performance budget is for a theme and plugins. It also includes cloud-based, widgets like Google Analytics, Google Fonts, and Facebook. The other one-second is for branding the site with images and video. Read more >

3How speed does NOT affect your Google page rank.
Studies such as those from Moz show site speed is a small part of Google ranking factor. Nothing suggests it improves SEO more than 1 percent. We agree that page load time is not the SEO killer many make it out to be. Speed is about good user experience. Read more >

4Plugins that speed up WordPress.
It’s a myth that using many plugins will slowdown your website. Being sloppy in judging plugin quality or necessity is the culprit. That’s within a designer’s control. It calls for wisdom and speed testing. The best plugins add no page weight at all – weightlessness! Read more >

5Easy ways to improve web speed with image optimization.
When you’re working hard to optimize a website, you learn that image file size is an important detail for speed. Many publishers haven’t the time to learn Photoshop or other image editing programs. Automated optimizers are the next best thing and can speed your production. But which ones do a good job and how good is good enough? Big questions. Read more >

Check our sitemap for more good speed ideas.
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