This case study introduces how we customized the free Bota WordPress theme. This theme is our foundation for producing a website for the Palouse Health Center.
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13p, full-color, printable, 11 x 7.5 inch, 979k PDF
One of the biggest concepts shown in this report is how we communicate our choice of a warm color palette. Color palettes are the primary communication device for a website’s “look and feel.” A unique image color-extraction tool helped keep consistency when we selected background and type colors.
We always set site goals. We wanted warm, rural images with depth-of-field lens effect for mood. Besides color, lighting in these images needed to be consistent.
We show how we found free plugins and royalty-free, legally-unencumbered stock images. We wanted to achieve sub-second page load times using low-cost hosting. That’s usually considered impossible with WordPress.
Besides our usual audit of Home page performance, we talk about surprise discoveries of speed benefits in the theme and plugins we chose.