There are times when date stamping your website or it’s content can be good – or bad. Say, you wrote an article five years ago and it’s still relevant today. You may prefer to not reveal the original publication date. A date would skew audience perception that the material is irrelevant or stale. Even when it isn’t.
Evergreen content is relevant long past its publication and stays fresh for readers. It has no expiration date or shelf-life. It retains long-term value. It can be reused and adapted. Informational articles and How-To’s are usually considered Evergreen.
A lightweight plugin alternative is installing WP Old Post Date Remover. This free WordPress plugin removes or hides the date of a post or page. We prefer our articles appear timeless – as in classic. We don’t want to look stale or erratic in our posting schedule – even when we are! If visitor’s see a decrepit post or copyright date, they can think the site is abandoned. Expired dates diminish site credibility.
We also like: WP Author, Date and Meta Remover, Active Installs: 40,000+, 4.1k download size, 26 percent retention rate (high).
If you’re using GeneratePress theme, the ability to remove author and date is built-in.
How to add a computer copyright date stamp.
Jonradio Current Year and Copyright Shortcodes is a perpetual copyright plugin for WordPress. It provides Shortcodes to display the Current Year and/or a Copyright symbol. One shortcode inserts the © Copyright symbol, a blank and the current year. Place this plugin’s shortcode almost anywhere. We used a footer text widget. You’ll always appear fresh and up to date.
Just make the page feel “fresher.”
One more plugin trick to consider, is “Date and Time Widget.” This is a simple lightweight plugin (9k compressed download) that can put a date (and/or time) in your sidebar or footer. The date is derived from the internal computer clock of the user’s browser computer. This old trick makes the page look “fresher” as if it was just updated and hasn’t expired.
The Date and Time Widget plugin has the choice of formats for both date and time. And you can customize the font, font size, text color and background color.
To write comprehensive, in-depth evergreen content, it should be at least 2,000 words long. When crawlers crawl the page, they view it as highly topical, when covering the content title well.
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