Updated: November 2018
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There are times when date stamping your website or it’s content can be good – or bad. Say, you wrote an article five years ago and it’s still relevant today. You may prefer to not reveal the original publication date. A date would skew audience perception that the material is irrelevant or stale. Even when it isn’t.

Evergreen content is relevant long past its publication and stays fresh for readers. It has no expiration date or shelf-life. It retains long-term value. It can be reused and adapted. Informational articles and How-To’s are usually considered Evergreen.

expiredA lightweight plugin alternative is installing WP Old Post Date Remover. This free WordPress plugin removes or hides the date of a post or page. We prefer our articles appear timeless – as in classic. We don’t want to look stale or erratic in our posting schedule – even when we are! If visitor’s see a decrepit post or copyright date, they can think the site is abandoned. Expired dates diminish site credibility.

We also like fast-loading: WP Author, Date and Meta Remover, Active Installs: 40,000+, 4.1k download size, 26 percent retention rate (high).

And another heavier plugin: WP Meta and Date Remover, Active Installs: 60,000+, 932k download size, 27 percent retention rate (high).

Note: If you’re using GeneratePress theme, the ability to remove author and date is built-in.

How to add a computer copyright date stamp.
Jonradio Current Year and Copyright Shortcodes is a perpetual copyright plugin for WordPress. It provides Shortcodes to display the Current Year and/or a Copyright symbol. One shortcode inserts the © Copyright symbol, a blank and the current year. Place this plugin’s shortcode almost anywhere. We used a footer text widget.  You’ll always appear fresh and up to date.

Just make the page feel “fresher.”
One more plugin trick to consider, is “Date and Time Widget.” This is a simple lightweight plugin (9k compressed download) that can put a date (and/or time) in your sidebar or footer. The date is derived from the internal computer clock of the user’s browser computer. This old trick makes the page look “fresher” as if it was just updated and hasn’t expired.

The Date and Time Widget plugin has the choice of formats for both date and time. And you can customize the font, font size, text color and background color.

To write comprehensive, in-depth evergreen content, it should be at least 2,000 words long. When crawlers crawl the page, they view it as highly topical, when covering the content title well.

We frequently update our articles. We then want  a fresh publication date. When making changes – if you just press the publish button – it won’t alter the publication date. You then must manually enter a date.

Ah, there’s a plugin helper to insert today’s date and time for you. That helps  keep posts “evergreen.”

★★★★★
Date/Time Now Button
Active installs:
2,000+
Zip download size:
29k
All Time Installs: 10,191
Retention rate: 19.7 percent (good)

Date/Time Now Button is an older plugin but still works fine. Here’s how:

First: Click on the Edit text link.

 

A little “Now” text button then appears.

 

Click it and the new date is then loaded. Then press the “Update” button and it replaces the old date.

Two other handy plugin auto-increases text years and numbers for evergreen content:

Magic Dates
Active installs: 200+
Zip file size: 1.7k
All-time downloads: 1,477
Retention rate: 13.5 percent (low)

and

Years Since
Active installs: 10+
Zip file size: 2.5k
All-time downloads: 72
Retention rate: 13.8 percent (low)

A few other plugin tricks while working on the backend when you have a lot of posts:

Admin Post Navigation

And

Search Exclude
We use to this plugin to exclude some content from onsite search. It may be password protected posts – or something like testimonials and quotations. The plugin keeps these from appearing in search results. Nice.


DEMONSTRATION VIDEO
No audio

https://youtu.be/9ejXX9K6Wzw

Updating publication date improves clickthru from Google listings. Users click on recent Google results. A published date from 2013 appears stale. One from a couple of months ago seems fresh.

Change Last Modified Date
https://wordpress.org/plugins/change-last-modified-date/

Bulk Post Update Date
https://wordpress.org/plugins/bulk-post-update-date/

Post Date Time Change
https://wordpress.org/plugins/post-date-time-change/

https://youtu.be/vjn5AuOucmw

Godspeed—

Steve Teare
performance engineer

Mobile WordPress Speed – without coding!

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