Speed improves Google page rank less than 1 percent.

Header 5 not shown for mobile speed.

Save the Internet from WordPress speed abuse.

Updated: July 2017

1 minute read

Studies such as those from Moz demonstrate site speed is a small part of Google ranking factor. Nothing suggests it improves SEO more than 1 percent. We agree that overall page load time is not the SEO killer many make it out to be.

Backlinko’s detailed 2016 investigation of wider ranking factors shows relevance and authority remain the driving forces in terms of organic traffic.

Nevertheless, users demand fast-loading sites, and the potential negative impact of slow speed on conversions is well-proven. With the rise of mobile showing no signs of slowing, the need for speed  remains strong.

Google’s in 2010 announced site speed as a ranking factor, but the actual details revealed were vague. Citing previous internal studies, Google confirmed that site speed would be added into the mix of existing ranking signals, but stopped short of discussing how much weight it would actually carry. A number of points were, however, stressed from the outset:

  1. Site relevance would remain more important than site speed for SEO.
  2. Fewer than 1% of search queries would be initially affected.
  3. The site speed SEO signal would only be initially applied to searches in English on Google.com.

We recommend reading this link for more details:

Does WordPress Site Speed Really Matter for SEO? >

Godspeed—

Steve Teare
performance engineer

Mobile WordPress Speed – without coding!

What others think of us:


"Your site is the only one I've found that seems to take a serious approach to making a WordPress site fast. Everyone talks about the Yoast plugin, fast hosting, CloudFlare, but I haven't read about time to first byte, image compression or similar subjects elsewhere." medium.com/@nathanpen Texas, USA

by - Nathan Pennington