Speed – or page load time – is always the first aspect a website user encounters. If the page load is too slow, the viewer will discard the site. It doesn’t matter how attractive it is. They never saw it. People are impatient.
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Branding aesthetics is important for web credibility, too. It‘s the second judgment made by viewers. And it’s made so fast it’s subconscious. If they don’t like the look of the site immediately, you’ve lost the opportunity to make a good first impression. Yes. People do judge a site by the landing page decoration before any text content.
This Foxy theme case study focuses on choosing a color palette and images that create feeling and mood. Choosing colors should never be based on the mere choice of a favorite color. A single, solitary color is not a palette. Feelings, memories, or color psychology is usually formed from combinations of colors. Best practice of using two or three colors is all it takes.
We chose the color palette from the main image and finally sampling specific colors to keep the website feeling cohesive. See for yourself and use these creative color ideas on your next project.