In this case study, you’re introduced to a free and fast WordPress theme called Frank. It’s adaptable and a good foundation for building basic websites. It isn’t universal in application but we like it a lot.
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19p, full-color, printable, 11 x 7.5 inch, 1.6M PDF
The downloadable report explains two plugins, SS Downloads and Sell Digital Downloads. We use them for selling case-study reports. (These reports are now free). These are extraordinary plugins because they’re both purpose-built and, thus, have speedy page-load times.
You learn our decision-making process for removing and replacing plugins. We deleted or substituted: Notification Bar, WP Orbit Slider, Symple Shortcodes, and WP Responsive Menu. We also examine the claimed benefits of notification bars.
In the branding department, you see how to use an expressive color palette of green, black, and white. It’s a little risky but more memorable. We also show fast-loading, spunky, and whimsical illustrations for page variety.
You discover our criteria for choosing from 32,753 WordPress plugins. We then test the Dependency Minification plugin and others. We recommend substituting with lightest plugins first and experiment upwards until things work.
We talk about the simple opportunities for new business from pitching responsive WordPress websites.
You find out about the modern benefits of re-using old Splash Screen technology. The biggest advantage being reducing content density based on reader’s goals.
To improve usability, we replaced the theme default menu using Sticky Header plugin.
And finally, we dump Google Analytics in favor of a marketing lead tracking plugin.