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Save the Internet from WordPress speed abuse.

We bleed speed. We’re all about Speed Strategy. We write about serious WordPress mobile performance for small- to medium-sized web businesses. And we explain how to make speed happen on your site. Without coding! We provide good choices from the 55,000 free plugins and 1,500 free responsive themes. Our site is especially written for non-programmers.

Steve Teare
Steve Teare, Performance Engineer

This is me, Steve Teare, performance engineer. Thanks for visiting PagePipe.

PagePipe is not monetized – nor uses any affiliate links. That prevents favoritism. No recommendations based solely on popularity. The number of active installations is not a quality standard. It’s herd mentality. We still test stale plugins. There are many compatible-and-clean 8- or 10-year-old plugins. There are always risks with even the biggest and best – and most popular. These unpredictable gambles include plugins with millions of active installs and recent, fresh updates. Even WordPress or Yoast stubs it’s toe. It happens to the peerless.

I, too, must remember my way isn’t always the right way or even the only way. There are many paths to speed solutions. But PagePipe is about finding out the facts about mobile speed. So much on the web is misleading or self-serving. And some plugins, themes, and ideas are toxic for speed.

When we value an idea deeply, we obsess about it. Everyone has a bias or inclination. For me, it’s speed (load time). I have a self-created mission to save the Internet from slow WordPress sites.

Long load times are caused by many variables. There are alternative methods of correction. My message is: You can get quality speed results using free WordPress resources. Is paid better than free? Nope. Is paid safer? Nope.

Don’t follow the herd. Instead, learn what makes a cost-effective difference. And more important – what doesn’t. There are significant core skills and knowledge. Others are a waste of time and money.

Speed is important – especially for mobile devices. It makes sense. Not everyone cares. But you do.

Thanks for joining our speed team.

Steve Teare, Performance Engineer


What others think of us:

"I'm so thankful to you, Steve for helping me throughout. That page loads very fast." Mumbai, Maharashtra, India

by - Faizan Shaikh

For first-time visitors:

Our best, starter resources about page-speed.

1A list of chronic speed misinformation.
Certain falsehoods about web speed get repeated over and over on blogs. They drive us crazy. Can we get rid of these mythical speed ideas? We doubt it. But we’ll feel better if we inform you of “propaganda” that’s unwittingly passed along. READ MORE >

2How plugins actually affect speed.
Your plugin choices affect website speed. But how much plugins affect load time varies from a thousandth of a second to seconds. A page load time of under 2 seconds is a good goal. Half our performance budget is for a theme and plugins. It also includes cloud-based, widgets like Google Analytics, Google Fonts, and Facebook. The other one-second is for branding the site with images and video. READ MORE >

3How speed does NOT affect your Google page rank.
Studies such as those from Moz show site speed is a small part of Google ranking factor. Nothing suggests it improves SEO more than 1 percent. We agree that page load time is not the SEO killer many make it out to be. Speed is about good user experience. READ MORE >

4Plugins that speed up WordPress.
It’s a myth that using many plugins will slowdown your website. Being sloppy in judging plugin quality or necessity is the culprit. That’s within a designer’s control. It calls for wisdom and speed testing. The best plugins add no page weight at all – weightlessness! READ MORE >

5Easy ways to improve web speed with image optimization.
When you’re working hard to optimize a website, you learn that image file size is an important detail for speed. Many publishers haven’t the time to learn Photoshop or other image editing programs. Automated optimizers are the next best thing and can speed your production. But which ones do a good job and how good is good enough? Big questions. READ MORE >

Check our sitemap for more good speed ideas.
Find articles within our site fast. READ MORE >


The average load time for mobile sites is 19 seconds over 3G connections.

Author: Shaun Anderson

To avoid confusion, here’s jargon we often use on PagePipe:

  • SEO
    Search engine optimization changes the visibility of a web page in unpaid (organic) results. Speed does not improve SEO. That’s a myth. Relevant content improves SEO.
  • Site drag
    Occurs when a plugin loads Javascript and CSS files on every page. Even when not used or even having a shortcode. Also called global loading.
  • Shortcode
    Shortcodes embed files or create objects that require lots of complicated, ugly code in just one simple, shortcut line.
  • Page weight
    The sum of all component files sizes making a web page. Expressed in kilobytes (k) or megabytes (M). Components are files like HTML, CSS, Javascript, images, etc.
  • Web performance optimization
    Increasing the speed pages display on a user’s web browser. We help you do this with free plugins and themes.
  • Page speed
    How fast the content on your web page loads in milliseconds. People hate slow pages. Below 2-seconds is the goal. 1-second is perfection. And sub-second (or millisecond) load times are luxurious.
  • TTFB
    Time-to-first-byte is a measurement (in milliseconds) indicating the responsiveness of a web server. We consider it the server “speed overhead.”
  • Performance budget
    A set of limits that affect site performance. Usually expressed in milliseconds.
  • Visually lossless compression
    Ten-to-one JPEG image optimization usually produces an image indistinguishable by eye from the original. The file size is then 10k instead of 100k. This affects page speed and mobile bandwidth usage costs.
  • UX
    User experience is how people feel when they use your website. Speed improves UX. People only notice slow frustrating sites – not fast ones. Speed is a transparent feature. They notice when speed’s missing!