Time is money. We’ll save you both.

If Internet connections are getting faster, why are websites getting slower?

Most people now use mobile devices to access the web.

Average mobile download speed increased by 19 percent in 2016 through 20171. It had increased by 33 percent the year before.

In 2016, the average load time for mobile sites was 19 seconds over a 3G connection.2

29 percent of the web is built on WordPress. And that figure’s growing.

So WordPress must be slowing things down, right?


A lot of what you know about WordPress is wrong. So much on the web is misleading or self-serving.

Some of the most popular WordPress plugins, themes, and ideas are toxic for speed.

And they’re why you are so frustrated by the performance of your website.

Thanks for visiting PagePipe.

We provide faster, speed-clones and alternatives to popular, paid plugins. Visit our “Speed Knockoffs” catalog. Save research time and annual renewal costs.

Our self-created mission to save the web from slow WordPress sites. We’re all about speed strategy.

We bleed speed.

We write about serious WordPress mobile performance. And we explain how to make speed happen on your site. Without coding! This site is especially written for non-programmers.

Our message is:

You can get stunning speed benefits using free WordPress resources.

We test and recommend good choices from the 52,000 free plugins and 1,500 free responsive themes.

Is paid better than free? Nope.

Is paid safer? Nope.

Don’t follow the herd.

Instead, learn what makes a cost-effective difference. And more important – what doesn’t.

Don’t waste your money.

Don’t waste your visitors’ time.

Speed is important. And it’s critical for mobile devices.

Not everyone cares. But you do.

Thanks for joining our speed team.

1 http://www.speedtest.net/reports/united-states/
2 https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/

Our best, starter resources about page-speed.

1A list of chronic speed misinformation.
Certain falsehoods about web speed get repeated over and over on blogs. They drive us crazy. Can we get rid of these mythical speed ideas? We doubt it. But we’ll feel better if we inform you of “propaganda” that’s unwittingly passed along. READ MORE >

2How plugins actually affect speed.
Your plugin choices affect website speed. But how much plugins affect load time varies from a thousandth of a second to seconds. A page load time of under 2 seconds is a good goal. Half our performance budget is for a theme and plugins. It also includes cloud-based, widgets like Google Analytics, Google Fonts, and Facebook. The other one-second is for branding the site with images and video. READ MORE >

3How speed does NOT affect your Google page rank.
Studies such as those from Moz show site speed is a small part of Google ranking factor. Nothing suggests it improves SEO more than 1 percent. We agree that page load time is not the SEO killer many make it out to be. Speed is about good user experience. READ MORE >

4Plugins that speed up WordPress.
It’s a myth that using many plugins will slowdown your website. Being sloppy in judging plugin quality or necessity is the culprit. That’s within a designer’s control. It calls for wisdom and speed testing. The best plugins add no page weight at all – weightlessness! READ MORE >

5Easy ways to improve web speed with image optimization.
When you’re working hard to optimize a website, you learn that image file size is an important detail for speed. Many publishers haven’t the time to learn Photoshop or other image editing programs. Automated optimizers are the next best thing and can speed your production. But which ones do a good job and how good is good enough? Big questions. READ MORE >

Check our sitemap for more good speed ideas.
Find articles within our site fast. READ MORE >



What others think of us:

"I'm a non-programmer and have been breaking my head trying to figure out slow performance of my site. I found my answer stumbling upon your blog and also saved me $$$ from buying pro versions of plugins. Thanks a ton for your efforts." Fabstori.com  India

by - Jabal Shah