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Reading Time: 3 minutesCreative Speed Strategy using free plugins and free themes.

Save the Internet from WordPress speed abuse.

When you’re working hard to optimize a website, you  learn that image file size is an important detail for speed. Many online publishers haven’t the time to learn Photoshop or other image editing programs. Automated optimizers are the next best thing and can speed your production. But which ones do a good job and how good is good enough? Big questions.

We’ve tested some nice online utilities for optimizing images, but only three stand out. These can be as frugal as optimization done in standalone programs like Photoshop. Don’t just ignore image speed issues. Sadly, halving the image weight on your home page will not make it load twice as fast. There are many other things to take into consideration. Nonetheless, image size and weight are the biggest contributors to site bloat. It’s worth your time to learn a few compression tricks.

Images are the biggest lump of sluggish web page weight. Everyone hates slow loading pages. Automated image workflow is an effortless way to improve user experience. Without difficulty, you can achieve the right balance of image file size and best quality. Optimizing images helps reduce your website visitor’s frustration.

We did a simple test of online optimizers with just two images. We weren’t interested in the nuances. We only wanted to know if the optimization tools met a minimum processing criteria. We describe our goals below under the section “PagePipe’s quick-test criteria.” Here are the two test images:

Test Banner JPEG Image

trees-rocks.jpg, weight: 122.2k, dimensions: 1024 x 300 pixels

Test Camera Output JPEG Image

wood-test.jpg, weight: 5.5MB, Dimensions: 4378 x 2916 pixels

PagePipe’s recommends only three web image-optimizer utilities.

Please try the 3 image utilities and see if they have value for the web file sizes you use.

1. DynamicDrive Online Image Optimizer

DynamicDrive image results are displayed by Quality-10 increments. We liked this simple, still-image visual feature a lot. DynamicDrive had an upload size limit of 2.86MB. That is too small for images straight out of a digital camera. We couldn’t upload the larger test JPEG because it is 5.5MB. We still like this browser-upload utility best for most web work because it shows all ten results for comparison. No fiddling with controls. Visual selection is easy.

DynamicDrive Results:
17k, -85% savings

2. Optimizilla

Optimizilla Results:
11K, -91% savings

121K, -98% savings

3. Web Resizer

Web Resizer Results:
19.29k, -83% savings

63.94k, -98% savings

Size limit = 10MB, 2,000px wide, Cropping or resize option.

PagePipe’s quick-test criteria.

      • We’re only interested in compressing photograph files. The online compressor is best if it works for two different samples: a large digital camera file and a smaller web banner. Both JPEG images. Specifications for test images are below:
      • The software needed for image optimization must be only the browser. No other programs or plugins; such as Adobe Air, Windows Only, Flash, etc.
      • We want to upload the test images by browsing or drag-and-drop.
      • We consider it a bonus if the browser imaging tool has an image resizing option.
      • The tool must work. Seriously? If it fails, it’s off the list.
      • We’re only interested in lossy compression for the most page-weight reduction.
      • We prefer optimizers with reduction control in steps of 10-increment quality settings. 90Q down to 10Q range. We pushed down to 10Q for testing when possible.

The 7 random losers.

We’ll share these just so you don’t wonder if we tried them or not:
We’ve used before. It’s part of Yslow performance measurement tool by Yahoo! It never makes much of a difference. There are better alternatives. Many swear by this method. We don’t think it’s that cool by comparison. On the test, it failed to upload the images. We tried again – and gave up. We didn’t care that much.

What? Oh, oh! is gone. Abandonware. Read about it. >

Oh, Boy! WP Smush takes it’s place. Finally, got rid of the Bad naming!
Download >
We think Kraken has potential with the WordPress plugin version. But the online browser version doesn’t allow you to make quality settings. Our trees-rocks test image only compressed by 12.4%. Unimpressive. And the larger “wood” image wasn’t allowed. They said for that size we’d have to upgrade to Pro version with an upper limit of 16MB. Forget it!

RIOT (Radical Image Optimization Tool)
For Windows only. Disqualified.

Puny PNG
FAILED uploading and gave an error message.
“Sorry, there was a problem with the image(s) you are uploading. Please ensure your image is a supported format and complies with your quota.”
Our images worked fine everywhere else? Go figure. Yes. We tried more than once.

Shrink O’Matic
Desktop app for Adobe AIR. Disqualified because it requires more than a browser.

TinyPNG — 5MB limit
Has a 5MB limit and made no difference. “Zero Percent” change on the trees and rock image. didn’t cut it either. trees – rocks only compressed by 24%. That’s not good enough for us. The “wood” image was better (-72%) but no resizing option. It wasn’t of much value for those big, fat digital camera images.

Free PDF Download – PagePipe Guide to Image Optimization

Enter your email address to download PagePipe Guide to Image Optimization

72k, 8-page, 8.5 x 11 inch, printable b&w

Slow speed is caused by images that aren’t optimized. It’s a trade-off between file size and image quality. Learn about proper image optimization. Heal the Internet.

72k, 8-page, 8.5 x 11 inch, printable b&w

Steve Teare
performance engineer

Creative Speed Strategy using free plugins and free themes.

What others think of us:

"I have been searching for years to find the most accurate information available on WordPress speed optimization but I was never able to get my site fast enough. I was extremely fortunate to stumble upon PagePipe which seemed to have a lot of information that no one was talking about, but it made so much sense." North Carolina, USA

by - Dr. Nikolas Hedberg