When rebuilding old, traditional websites and converting them to WordPress, benefits include:
1. WordPress is a Content Management System (CMS).
CMS means no longer having to send the most basic text changes to a web designer – or even have a web designer add new pages or blog posts for you. You make edits whenever you want. You can manage your own text, photos and video for your website. You can make these changes from any computer in the world via Internet access.
2. Cross-device Compatibility
Your new website will be mobile ready. This is called responsive web design. The content will automatically reformat to fit any size screen: smartphone, tablet, laptop, or desktop.
3. SEO friendly pages and posts.
WordPress is designed for search engine optimization to be natural. You don’t have to think about strategy to get good ranking. Just focus on relevant content. New pages get indexed in hours or even minutes when you commit to adding new content over time.
4. Update notification for new plugin and WordPress versions.
While auto-updating is possible, we prefer to add a plugin that notifies you when updates are available. That keeps things under your control. All updates are free because WordPress is open-source and we only design with free themes and plugins from the official WordPress repository. We do not use “premium” (paid) components for site construction. Updates are made with one click. Easy!
5. Blog Comments
You get immediate feedback of topic popularity when you have feedback for blog (post) entries. This let’s you know what your audience is interested in hearing more about. If you don’t want to “babysit” comments, this standard feature can easily be removed.
6. Death, Disability, or Retirement
Your site will not be hindered or dependent on one web programmer who coded the site. WordPress is now understood and used on 25% of Internet websites. It dominates the CMS market with 70% usage. This means your site will not be orphaned or abandoned in the future. WordPress is the de facto standard for website production.
RECOMMENDED ADDITIONS AND OPTIONS
1. Improved Security
We bolster WordPress security to prevent hackers from breaking into your site or spamming comments, forms, or email harvesting. This is called “hardening” your site. This, also, prevent “brute-force attacks.” This is where spammers use robots to keep attempting logging into your account until they are successful. We detect them and shut them down.
It’s our experience that big data is not needed for websites run with few staff. They have enough things to worry about. So we provide a simple, weekly report via email of how many unique visitors have been to your site. We avoid Google Analytic whenever possible because their code requires extra requests that slows down your web pages. All you need to track is when visitor count is improving or declining. Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. It’s a better metric than a visitor counter which includes return visits (false counts).
3. Visitor Text Sizing
Because of the audience, the option to improve site readability without using browser features is desirable. For site accessibility, we add features for visitors to enlarge the text on WordPress websites. This feature is optional.
4. Donate button on each page sidebar
Fundraising may be a goal. A PayPal donate button is the solution. If you desire this, it’s necessary to set up a PayPal account.
5. Contact page form and email links
Besides the existing email links that open an email client program, we include a Spam-resistant contact form for visitor messages.
6. Printable pages
If you desire the web pages to be printable, we can add that function. In the past, extra pages would be specially prepared (duplication) to make pages printable. This feature is not uncommon but falling out of vogue. Of the millions of WordPress websites that exist, only 100,000 use printing functions. These usually mean you adding a to the page to create a print button. This is extra work for you. So only add this feature if you think it’s required and needed by the site visitors. We can train you how to use this.
7. Automated Backup
We believe strongly you should backup your entire website. There are various ways to do this. The only ones that are pain-free have monthly service charges for storage and functions. These costs can exceed you monthly hosting fees. We prefer a stopgap of scheduling backups and copying them to Dropbox for-free cloud file storage. You never have to think about it. It removes old versions. So, you need to set up a free Dropbox account. We hope to never use the backup. But it can be a lifesaver and is good insurance.
We improve your website page-load times so visitors don’t have to wait. Our target (performance budget) is under 2-second page loads on shared hosting.
9. Image Optimization
We also recommend using automated image optimization. There are several methods that are helpful. They automatically resize images to avoid pages from being slow. Why this is important and how it works will be explained during training. But bottom line, it helps you avoid having to use and learn Photoshop or other imaging programs. If a huge image from a digital camera is uploaded, it will be reduced so it doesn’t break the page.
We add one-button cleaning functions to keep things tidy on your hosting space by removing unnecessary clutter and deadwood.
11. Perpetual Copyright
We make your copyright date automatically current each year. No manual updating necessary.
12. Thumbnail Cropping
We add a face detection cropping plugin to help make understandable thumbnail images. You won’t chop off heads.
A HTML sitemap is a list of pages of a website accessible to search engine crawlers and users. It helps with findability and SEO to display content as a single linked list of posts and pages, or as groups sorted by classification (via a drop-down box). We update the sitemap with automation as you add new content.
14. Social links
There are various ways to manage social links to Facebook and Twitter accounts. Some plugin methods attempt activating “like” counters. This automation drastically slows down page load time. We discourage it. A better way is to just link to the accounts with either simple image or text links.