Battling Google speed quackery since 2011.

You didn’t ask. But let us tell you why we care so much about speed. You might think we’re curious about technology and love creativity. Those are true. But the biggest reason is fast-loading web pages are a kindness.

You’re treating your audience as you’d like to be treated. Your site feels like a good place, a pleasant home. That’s what speed can do. People appreciate your caring. Speed is good user experience.

Our snarky opinionated binge-worthy content isn’t like any other technical website on the internet.

We do custom site-tuning for performance optimization.

Instead of band-aid approaches, we drill down to the root cause of your slow site. We improve site origin optimization. You then avoid increased website annual overhead cost caused by popular and paid plugins and theme rental fees. Also, it reduces hosting costs with cheaper shared servers and no CDN or server cache fees.

The performance goal is two-second page load times or better. Our approach to solving mobile performance problems is unconventional and creative. We always use free resources whenever possible. We provide speed alternatives for International site-owners and developers who use low-cost, shared hosting without CDN.

We analyze site components and find improvement opportunities.
Then, after your approval, we make the changes for you.


Do You Trust Speed Tests?

All Green test scores. Scores with straight A scores. These bogus vanity metrics do not represent a good load time for your site speed. This client homepage loads in over 6 seconds on desktop – with perfect green scores. The goal is under 2 seconds!


“One of the best websites about site speed I’ve ever read is by Steve Teare. If you’re looking for a way to DIY site speed, read his site. It’s an absolute gem (and Steve is a great guy and writer).”
Jon Dykstra,