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This site is using the second slowest theme. The worst is Divi. We have a blog post about The7 and its problems on PagePipe.
The7 theme uses a pagebuilder and has a heavy slider that loads globally on all pages and posts of the site. The theme was originally created in 2013. Things have changed. The7 wasn’t built to specifications for today’s fast mobile websites. But rebuilding this site would not be cost-effective.
The current speed strategy is using a lightweight theme, like Astra, GeneratePress, or Twenty Twenty One default theme. These themes do not use Google fonts. Instead, they load a mobile system font stack. There are no slow requests to remote servers but resident fonts are used depending upon the user device. If built cautiously, the site may not even require activating jQuery since these speed themes don’t require it.
PagePipe Site Tuning Services for Speed
Instead of band-aid approaches, we drill down to the root cause of your slow site. This is origin optimization. Also known as site tuning. To do this, we analyze site components:
- Scripts and third-party services.
- Images and media library.
- We minimize globally loading plugin effects.
Find out more details about Site Tuning – Get Speed!