The LTI SEO plugin is the lightest SEO (search engine optimization) plugin built. It’s installed and still works on various client sites. Why? It’s old but not broken.

Clients insist on SEO gyrations. It’s a placebo effect known as “SEO tweaking.” A futile and silly habit for neurotic, obsessive-compulsive dullards. It’s an addictive tranquilizer for the vigilant nervous. Then they sleep at night thinking all will be well in Googleland.

SEO tweaking is self-defeating behavior. It’s insanity. Go ahead! Kowtow to what Google publishes as metric truth. See if it makes any measurable difference. It won’t.

LTI SEO plugin is not installed on PagePipe. Why? Because relevant desired content is the only thing to quickly alter SEO. The slow way is focusing on speed or rewriting post titles. Yes. We do those things. Those alter user experience. UX has future value. But no guarantees.

Relevant content is the hope. Not SEO plugins! Not gaming the system. There’s no system to game. No game to systematize. Vaporous provable claims or fanboy testimonials are weak. But no measurable proof, research, or data of real ranking improvement.

MYTH: I’ve installed Yoast, so I’m all set

Sometimes, this statement makes me want to spit out my coffee and laugh; other times, it makes me sad that new bloggers can be so gullible and clueless.

Why?

Because this is an utterly ridiculous statement.

First, some newer bloggers mistakenly think that Yoast “gives them SEO.” And, of course, it doesn’t. In fact, there is no plugin that “gives you SEO.” There is no such thing. Rather the blog posts you write and the activities you do for a post will get you organic traffic. There is no silver bullet and no easy way around this.

Rather, Yoast attempts to measure your SEO. It uses some basic formulas that “check off” some of the boxes. Notice how I say “attempts.” This is because it’s very formulaic. And, also, it’s not very accurate nor predictive. In fact, often it gives you bad advice because it will direct you to do things that will lead to keyword stuffing (which is very bad for SEO) as well as poor writing, and that is bad for user experience. And, if it’s a bad user experience, it’s bad for SEO.

Many people mistakenly think that if they get a green light that their post is SEO optimized and will rank well. This simply isn’t true. Far from it. It’s all based on the keyword phrase that you enter. It does not tell you if that’s a highly searched term nor your chances of ranking for it. And, it’s simply garbage in/garbage out.

–Debbie Gartner

Millions are wasting and squandering resources on SEO.

We don’t defend any lightweight SEO plugin. Nor defend any SEO plugin – period. They’re an utter waste of human resources. Can you feel our oozing contempt for those selling SEO? And especially anyone claiming speed makes an immediate difference in SEO. Absurd.

LTI is the only SEO plugin installed at customer’s dictatorial insistence. Never volunteer installing SEO baggage. You could substitute 14 other site features with discrete plugins consuming comparable speed.

The “very popular All-in-One-SEO Pack plugin”? Tortuous slow-loading nonsense. We’ve tested it’s speed – 174 milliseconds added on every page and post of your site. But speed isn’t the point. It’s a waste of content writing time!

Content is the user experience.