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We sell speed services and products to help you improve your WordPress user experience.
You can do it yourself from what you learn here about speed
– or we can rebuild your website for you.
Speed improves user experience – UX.
Not search engine optimization – SEO.
When you improve UX, you will improve SEO. Bounce rates drop, dwell time increases, click-through increases. These metrics indicate happier visitors.
Impatient visitors only wait a few seconds before leaving your site. Without speed, you can’t have a desirable user experience. They won’t see your cool stuff.
User experience is how people feel when they use your website.
Do you suppose you can measure feelings with something like Google Analytics? Wrong. Seriously? Feelings are human notions. Not determined by search engine bots. Search bots – or spiders and web crawlers – are machine tools. Google uses them to build its massive databases.
You can’t trick, deceive, or outsmart search engines to improve rankings. If you try, Google will punish you. A Google penalty for manipulation is a site ranking drop – or worse, banned completely.
Build your site for humans first, not machines. Not Google.
Ridiculous!? Mission impossible? Maybe.
We’re web speed experts. Our profession is performance engineering. That’s right, we’re speed freaks. Certified fanatics.
We’re the only technical blog showing you how to use unconventional and nonconformist speed methods.
- lower-priced shared servers
- free plugins
- free themes
- no page builders
- non-coding solutions
- no bloated features
- faster video loads
- remove chat
- lightweight email signups
- better security
Everyone hates a slow website.
Speed is about being polite and kind. We’re in the business of healing poorly made websites for better first impressions and credibility.
Credibility is trustworthiness, expertise, and enthusiasm. Fast web speed communicates on a subconscious level how much you value your visitors. That affects credibility.
A few milliseconds is all you have to get people’s attention. Then they move on in their search for solutions to problems. The web is a high-speed information highway. If your website is slow, it remains unseen by passing visitors. Your offer then is invisible. People won’t stop and wait.
WordPress isn’t ruining Internet speed – it’s lame developers and web designers. They assume sloppy web construction habits won’t matter. They believe slapping together popular plugins and premium themes equate to goodness. They don’t understand the hidden speed liabilities of poor value analysis.
This is herd mentality.
People follow the group’s most popular choices because they think conformity is safe. Have others thought things through intelligently? They desire acceptance and follow the social norms. So, nope. Sorry. The more popular a web asset, the slower it is to other alternatives. Why? Who knows? Weird.
Check website components for their contribution to website profit and speed. Or the lack thereof. In industry, it’s called value analysis – or benefit-cost ratio. It answers the question: “Does your website make sense from a business perspective? Can it be improved?”
Site owners forget the goal is communicating an irresistible offer.
Not to produce some technical wonder.
Often blogs recommend keeping an inferior site “as-is.” Then add edge solutions like caching, CDN, and other speed band-aids. Band-aids don’t cure the bloated cause, they only treat symptoms. There is no long-term healing. Only more annual site costs. Increased site overhead. It’s wasteful.
We help you figure out “How good is good enough?”
