Schema lameness.

WordPress Mobile Speed


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Astra team integrated code into their theme.

Schema’s not a good thing – or a bad thing. Unless you curate content the size of the U.S. Library of Congress. Then you need it.

It’s benign like a non-cancerous growth. You can do Schema with a plugin. But small to medium size sites rarely (never?) benefit. No proof. So ignore it.

Don’t add a heavy 1.3 megabyte schema plugin. It doesn’t help SEO unless you’re a university library.


Steve Teare
performance engineer
September 2023


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