WP Buff’s $2,898 Speed & Security slick deal.

WordPress Mobile Speed


There are no affiliate links on PagePipe.

This is a heads up.

We have no vendetta, grudge, or beef with WP Buffs.
They seem like nice people.

But, WP Buffs baited us with email offers to sign up for two juicy PDF downloads. Curiosity got the best of us. Does our advice – about free plugins and themes – address the exact same problems?

[dropcap]B[/dropcap]oth WP-Buffs ebooks are 7-pages, color, and A4 size. Nice graphics. They tell you the same stuff we do. But they left something out: the good information solving the problems listed. Oh, we see now. We buy their stuff and it’s supposed to solve all our problems. How much? Read on:

The biggest difference is the price of their recommended solutions. In PagePipe articles – we focus on free ways to get speed and security. Let’s examine the two WP-Buffs colorful downloads below:

  • “The 21-Step Checklist to Ensure a 99.9% Secure WordPress Website”

Example page


[dropcap]T[/dropcap]he promise: WP Buffs implies reading these PDFs makes your site 100% secure. They don’t mention it costs you $1,553 US dollars.

This is the checklist below. You add these features purchasing the three recommended paid plugins or paid services. WP Buffs then receives a sales commission or finders fee.

  • Daily Cloud Backups
  • Force Secure Passwords
  • Daily Malware Scan
  • SSL Certificate
  • Database Protection
  • Real-Time Monitoring
  • IP Blocking
  • Brute Force Protection
  • Install a Firewall
  • Custom Login URL
  • Daily Link Scan
  • Blocking Fake Google Crawlers
  • Comment Spam Filtering
  • Daily Plugin + Theme Scan
  • Authentication Keys + Salts
  • Daily Database Optimization
  • 2-Factor Authentication
  • File Permissions
  • DNS Change Alerts
  • Verify Trusted Sources
  • Manage Inactive Plugins

Note: These security features sound wonderful and amazing. They’re overkill. These practices are notorious for server overages and resource consumption. They slow down both TTFB (time to first byte) and page loads. Please, don’t do it! Save your hard-earned bucks.

WP Buffs publishes 3 affiliate links for you to click. WP Buffs earns a commission if people end up buying the advertised service or product. This sales tactic is also called revenue sharing. It’s a way to make a profit.

Their affiliate link solutions for security:

  1. iThemes Security Pro plugin.
    $588 per year annual rent.
  2. Malcare malware detection plugin
    $96 per year annual rent.
  3. WP Security Audit Log service
    $89 per year annual rent.

TOTAL recurring annual fees: $773 US


WP Buffs makes an offer to secure your personal website or a client site as an extra paid service. They ask you to set up an appointment call. The goal is to sell you a maintenance and service plan for $780-per-year annual rent.


You can get this for free doing it yourself.


REFERENCE: https://pagepipe.com/free-discrete-plugins-replace-bloated-security-plugins/

REFERENCE: https://pagepipe.com/is-there-any-lightweight-firewall-plugin-substitute-for-wordfence-security-plugin/

REFERENCE: https://pagepipe.com/httpsssl-and-its-negative-impact-on-mobile-speed/

REFERENCE: https://pagepipe.com/the-best-lightweight-plugin-for-deactivating-xml-rpc-to-improve-wordpress-security/

$9.95 PagePipe ebook: https://pagepipe-ebooks.com/police-me-speed-knockoff-inspired-by-ithemes-security-plugin/

WP Buffs has affiliate links for managed WordPress hosting services on its website. We do not recommend any of the 6 they mention for speed. They’re expensive and you can get equal speeds for less elsewhere.

  • “The 12-Step Checklist to Achieve Loading Times Under 1 Second”

Example page


[dropcap]T[/dropcap]he promise: WP Buffs implies reading their PDFs makes your site load in under 1 second. They don’t mention it costs you $1,345 US dollars.

This is the checklist below. Add all these features by purchasing the three recommended paid plugins or paid services. WP Buffs then receives a sales commission or finders fee.

  • Optimize Images
  • Minify Javascript and CSS
  • Render-Blocking Resources
  • Leverage Browser Caching
  • Enable Compression
  • Reduce Server Response Time
  • Remove Query Strings
  • Optimize Mobile Experience
  • Combine Requests
  • Lazy Loading Images
  • Inline Critical CSS
  • CDN Support

Their affiliate link solutions for speed:

  1. WP Rocket
    $49 per year annual rent.
  2. WP Smush Pro
    $588 per year annual rent.
  3. Astra
    $708 per year annual rent.


You can get this for free doing it yourself.


REFERENCE: https://pagepipe.com/extreme-astra-maximum-mobile-benefits-from-free-theme-features/

$9.95 PagePipe ebook: https://pagepipe-ebooks.com/duplicate-wp-rocket-plugin-features-without-a-49-annual-license-fee/

$9.95 PagePipe ebook: https://pagepipe-ebooks.com/crush-me-whats-wrong-with-wp-smush-image-optimization-plugin/

[dropcap]W[/dropcap]e wanted to know how they achieve these cool things. But alas, they don’t tell you how – only what you should buy. To get the things done, you must hire them – or click on an affiliate link in the PDF.

Our delight fizzled. This is mere bait. No answers at all. Not knowledge – a mere sales pitch.


Their gold-standard metrics: PageSpeed scores. An absurdity we despise. It’s load time in milliseconds that count for us.

And some stuff they suggest is contradictory. Many ideas presented won’t make your site more secure or faster. At least, not without a fat price tag attached to it. Actionable recommendations are affiliate links to premium paid plugins or services. As speed engineers and web developers, we don’t appreciate this sales tactic.

REFERENCE: https://pagepipe.com/online-speed-test-scores-are-especially-useless-for-mobile-speed-improvement/

It’s a fluffy self-promotion piece. Marketing hype. We wanted technical solutions. Dang, it! We’re disappointed. Same old hype from other blogs. We wanted to learn something new or clever. Sadness engulfs our speed souls.

So if you want to find out how to achieve these marvels for free start by reading PagePipe. Visitors often binge read our entire site content. Are you obsessed with speed? Join us.

CONCLUSION: Keep your money in your pocket. Learn how to use duplicate plugins that achieve the same WP Buffs goals for free.


Steve Teare
performance engineer
May 2022


PagePipe Site Tuning Services for Speed

Instead of band-aid approaches, we drill down to the root cause of your slow site. This is origin optimization. Also known as site tuning. To do this, we analyze site components:

  • Hosting
  • Theme
  • Plugins
  • Scripts and third-party services.
  • Images and media library.
  • We minimize globally loading plugin effects.

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