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UNBELIEVABLE. Look at how many site owners are drinking the WebP image Kool-aid. "Drinking the Kool-Aid" refer to a person
When you're working hard to optimize a website, you learn that image file size is an important detail for speed.
Do you pride yourself on not being a sheep or blindly following the herd?
Have you watched hours and hours of
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Certain falsehoods about web speed are repeated over and over on blogs that should know better. They drive us crazy.
Choosing a plugin would be easier if WordPress permitted a little more repository information. Author-generated advice is untrustworthy because it's
Some sites we evaluate for speed testing are using free Cloudflare CDN services. A CDN (content distribution network) is a
Where is "above-the-fold" on a phone or desktop? Repairing render-blocking is wasteful ivory-tower foolishness. Not a real-world problem. But the
"A single YouTube embed can load up to 400KB of data before you even hit the play button."
Is a 2-second
You know you need a web host, but you feel overwhelmed by all of the choices available to you?
More than half the top 1 million websites use Google Fonts. This is not the best practice for mobile speed.
Selective activation of plugins is a favorite strategy for speeding up WordPress websites. Now you can use plugin skills to
Read articles about Plugin Speed Tricks →