Here’s useful information for speeding up your WordPress website.
If you can’t find what you need, we invite you to email us your speed questions.

Knowledge-base sharing speed strategy.
Relevant content affects SEO more than speed. Always! Speed affects user experience. And user experience (UX) eventually reduces bounce rate, improves dwell time, and increases clickthru. Those then indicate user intent. Google likes user intent for ranking sites.
In the end, improving qualified traffic boils down to credibility. Qualified traffic are people who have a budget, have authority to buy, and a real need for what you offer. Credibility is trustworthiness, expertise, and enthusiasm.
Speed is a subliminal quality indicator that you care about your site visitors and their horrible frustration with slow loading pages. Don’t be apathetic. Be kind. Use planning (strategy) to create a fast website. Here are tons of tips about speed strategy. Get speed.
Post-COVID Financial Reassessment
After an initial surge in spending during the COVID-19 pandemic, there has been a continued recalibration in how
Something we see bogging down homepages is the faddish inclusion of a huge Google Maps dynamic graphic. Often the trendy
We hate waste. We're unconventional thinkers and love creative problem solving. We take a different path to page speed improvements.
We mean no offense to Hristo Pandjarov.
He's the author of SiteGround's free ebook. "SPEED MATTERS: 21 Expert Tips to an
There are several themes proven to work great with Elementor. But it's not the theme's fault if your site is
The LTI SEO plugin is the lightest SEO (search engine optimization) plugin built. It's installed and still works on various
We're keeping this simple. Here are the real comparison of two Google listings of our blog post about PHP 7
People love to argue about which hosting is the best in the world. All hosts are pretty lame at some
Just did a quick test. HotJar adds 500 milliseconds to your page load time - globally. THAT move blows 25
One of the biggest decisions is deciding what to not sell, who not to sell to, and what not to
Can Gutenberg imitate Elementor?
We build some client websites with the Elementor page builder plugin. It's fast enough with judicious use
Pagebuilders add bloat.
Front-end performance impacts visitor user experience (UX). Site performance is affected by CSS styles, JavaScript files, and more.
You'll weep when you read Google’s 200 Ranking Factors: The Complete List. Because it's so sad? No. Because it's so overwhelming. It
PHP 7 is twice as fast as PHP 5.x and requires one fraction of the server memory.
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We evaluated 35 theme candidates. All are available as free downloads from the WordPress theme repository. They came to our
Can you fix 377 poor URLs - and get me some good green speed scores?
The majority of my blog visitors
If it ain't broke, don't fix it. Changing a site for mere redecoration is absurd. Aesthetic design alterations rarely make
Google updated their Think-With-Google testmysite tool. We thought we'd check it out and see if it gave us any valid
We *wish* browsers cached special web fonts. This would make fonts transparent and immeasurable in tests. One hopes jQuery is
If you search the phrase “Essential WordPress Plugins,” you’ll get about 7.4 million results. They all tend to regurgitate suggestions
Be forewarned, the blog post we review here is deliberate bait to sell wpmudev theme memberships. It's the flawed article:
"Worst Web Hosting Companies" yields 16 million Google search results. Ironically, review sites not only tell you who they think
Stefan Ivanovski reports performance improvement - and boasts 100 Google Compliance scores. Even though he knows scores are vanity metrics.
Stephan's
WP Engine is frequently recommended on blogs as the "Best Premium Shared Hosting for Advanced Bloggers." Of course, blog authors
There's no WordPress dipstick to check SEO levels.
If you've seen a reduction in page rank, the estimated time for Google
Aggregator websites collect and post syndicated material from around the Web, including news, specialized publishing, or the latest bargains and
The WP Speed Guru promise: Pay $69 and learn how to make your site lightning fast. Baloney.
So we decided to
With all the noise about the benefits of AI, we thought we'd give ChatGPT AI a whirl. What would it
Does Ezoic's Leap System Improve Website Performance? Can it serve website content and display ads within a 2-to-3 second load
Technobabble sounds like sophisticated language. But it's incomprehensible techno-jargon. It conveys a false impression of meaningful scientific content. It’s deceptive,
I got 100/100 in GTMetrix. Is my site now good enough?
Scores represent principles that make little speed difference for most
"If you do decide to go for cheap WordPress hosting, you should expect your site to go down from time
Recently on PagePipe, you talked about SEO plugins with your article about the Rank Math plugin. However, I remember you
If you search the phrase “Essential WordPress Plugins,” you’ll get about 1.8 million results. They all tend to regurgitate suggestions
To "Outperform" means being faster loading with a focus on mobile-inherent wireless remote delays. Considerations for things like packet loss
MailChimp for WordPressWe actually use MailChimp. It does cause site drag -- unless you offload the signup page to their
This is a heads up.
DISCLAIMER:
We have no vendetta, grudge, or beef with WP Buffs.
They seem like nice people.
But, WP Buffs
Summary: The7 theme JavaScript is the main speed obstacle. Second, is the type of image files used to create the
"If it ain't broke, don't fix it." We couldn't agree more. But we know, the WordPress world breaks on a
Please remember relevant content is number one for SEO. Speed affects User Experience (UX). Good UX then influences metrics like
"CloudFlare has released a new privacy-focused DNS service that runs on IP 1.1.1.1. They supposedly rotate logs every 24 hours
Speedy.site is a site for speed services. Buyer beware.
Interesting offer. But a little mysterious to us. They have a money-back
A common WordPress problem: the host server won't allow the site to send email via their normal default methods. Then
Attempting to dictate the rules of speed quality, Google made the mobile Internet worse. How did they shoot their own
"I was thinking of using a theme like GeneratePress - or Astra. They seem to be the fastest but, now
A site is in serious trouble. Seventeen of 33 plugins have package sizes above 100k compressed (gzip). The site's pages
Very heavy plugins usually consume database and RAM resources on the server host. With these specs, we're not interested in
ABOVE:PageSpeed Insights mobile test results for Apple.
Apple: 44 / 100
And Google expects you to get a perfect 100 / 100?
Our suggestions for radical site surgery:
[dropcap]1[/dropcap]Use a theme that's fast loading. And we don't mean "mediocre" fast. We mean faster
WEB ACCESSIBILITY IS THE PRACTICE OF REMOVING BARRIERS PREVENTING ACCESS OR INTERACTION WITH WEBSITES BY DISABLED PEOPLE.
Con artists and predatory
PHP is a server language. JS, CSS and HTML are languages (code) used on the browser side. WordPress and all
We're not SEO experts. Nor do we want to be. We're user experience experts specializing in one aspect of UX:
Speed affects Search Engine Optimization (SEO) indirectly. That's right. Not DIRECTLY - indirectly!
Speed is a component of User Experience (UX).
WordPress incompetence adds non-features that slowdown page loads and annoys us to death. But there is worse, Google telling WordPress
[caption id="attachment_63660" align="alignnone" width="740"] Kinsta is a managed WordPress hosting powered by Google Cloud Platform. They're located in Los Angles,
You are a perfectionist. You like to solve hard puzzles. The harder the better. What puzzle could be harder to
For web businesses: The only web metric that counts is profit.
If all your metrics are great - and profit tanks.
Betrayal
We're talking violation of trust or confidence - low ethical business and technological shoddiness. Even two-faced, double-standards.
[dropcap]W[/dropcap]hat do we
Beware: Many internet con artist's sell speed.
[dropcap]I[/dropcap]nstalling WP Rocket caching plugin - and charging suckers $100 for that is not
No plugin trickery required for this Time To First Byte measurement magic.
Find out what your server's TTFB really is.
Are you
Are Progressive Web Apps a remarkable phenomenon? Or another fad touted as rescuing mobile experiences?
Should you convert to Progressive Web Apps?
Is page speed a cheap Fiverr commodity?
Fiverr, an Israeli company started in 2015, claims they're world's largest marketplace for digital
Site Tuning Services
https://speedhospital.org/wordpress-speed-tuning/
PagePipe speed services uncover real speed problems fast. And we discover unrealized speed potential, too. Many web problems
You've done everything to make your site fast. You don't want to start over and ruin your investment. You could
Incsub, LLC (aka WPMU DEV) have the art of producing customer fear down to a science. For example, you can
Because you like Elementor page builder, does that mean you're a speed fool? No. Lots of people like Elementor (3,000,000+).
Some people complain the WordPress Twenty-sixteen theme is old-fashioned or plain. We think it's fine for certain jobs. If the
From experience, speed deal killers include Activecampaign, Facebook Ads, and Google Ads. You have no control over what's served nor
If we authored a WordPress dream theme, what specifications would we use for extreme mobile speed optimization?
Here what we've prayed
Case study: Remediation of a dying pop-culture WordPress website.Cause of eminent site death:Complications due to an aging media library and
You have many, many choices when it comes to adding an email sign-up form to your WordPress website. There are
How could we resist a list of select WordPress websites reported as "cool" – as in neat-o or spiffy? They
Popular premium WordPress themes have a big commonality: They claim they do anything. In fact, the Divi theme's motto is
[caption id="attachment_62610" align="alignnone" width="740"] LiteSpeed Cache requires LiteSpeed-powered hosting (not Apache or NGINX).[/caption]
LiteSpeed Cache for WordPress is a site acceleration
When it comes to fonts, there are many web myths and unsaid facts. Especially concerning mobile speed.
The Google Fonts API
You would not need AMP tags for a normal website. You can have a very fast website without using AMP
Google edicts! We're sick of them. The HTTPS speed penalty is incredible. To us, it’s horrible and appalling. There is
Who kills $1,200-Kinsta hosting?
Can you get the speed of a dedicated server on shared hosting?
You can test TTFB at https://bytecheck.com
The point Google makes is core web vitals ranking signal might account for small changes. But it’s not the
We turn conventional speed wisdom on its head. Sixty-four active plugins - on our site - load in under a
Online speed test scores are especially useless. These include lame tests like Google PageSpeed Insights. Many test-result recommendations don’t make
[caption id="attachment_64020" align="alignleft" width="740"] PagePipe homepage[/caption]
If I use ByteCheck to run a test against PagePipe's homepage, it returns the result
How can SiteGround say on their home page:
"We’re honored to be a hosting provider recommended by WordPress.org - the most
The point of diminishing speed returns is when you damage profitability. Then you're into the realm of fanaticism. We've been
Remove third-party services like Hubspot, Jivo chat and Optinmonster. They are much more significant than font removal for speed improvement.
"Jetpack adds powerful features previously only available to WordPress.com users including customization, traffic, mobile, content, and performance tools."
Developers, designers, end
While we're not selling jewels, the Shopify aesthetic at Awe grabbed our attention. The UX and speed leave a lot
Contact form Myth: A contact form is the standard now for most sites.The usual recommendation is Contact Form 7.We don't
SiteGround isn't always kind to their customers. We probably only get whiners coming to PagePipe searching for change. Speed anxiety
“Statistics” and bloviations from SEO gurus say more searches are from mobile devices. Some sources say the growth in mobile
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If you enjoy our caustic speed articles, you'll love our pithy bi-monthly newsletter. Discover what matters most for mobile WordPress
PagePipe ComboPack includes:
issue #1 - Contact.Me - Contact Form 7 plugin alternatives. CONTACT.ME details
issue #2 - Fly.Me - Hummingbird plugin
Where is "above-the-fold" on a phone or desktop? Repairing render-blocking is wasteful ivory-tower foolishness. Not a real-world problem. But the
Certain falsehoods about web speed are repeated over and over on blogs that should know better. They drive us crazy.
Some sites we evaluate for speed testing are using free Cloudflare CDN services. A CDN (content distribution network) is a
You know you need a web host, but you feel overwhelmed by all of the choices available to you?
Are you
In Ancient Greek religion, Hestia is a virgin goddess of architecture.
Tiny Hestia is a free child-theme that strips down the
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