In Ancient Greek religion, Hestia is a virgin goddess of architecture.
Tiny Hestia is a free child-theme that strips down the

Something we see bogging down homepages is the faddish inclusion of a huge Google Maps dynamic graphic. Often the trendy

We hate waste. We're unconventional thinkers and love creative problem solving. We take a different path to page speed improvements.

There are several themes proven to work great with Elementor. But it's not the theme's fault if your site is

We're keeping this simple. Here are the real comparison of two Google listings of our blog post about PHP 7

[dropcap]1[/dropcap]



If you enjoy our caustic speed articles, you'll love our pithy bi-monthly newsletter. Discover what matters most for mobile WordPress

The LTI SEO plugin is the lightest SEO (search engine optimization) plugin built. It's installed and still works on various

Just did a quick test. HotJar adds 500 milliseconds to your page load time - globally. THAT move blows 25

One of the biggest decisions is deciding what to not sell, who not to sell to, and what not to

Pagebuilders add bloat.



Front-end performance impacts visitor user experience (UX). Site performance is affected by CSS styles, JavaScript files, and more.

You'll weep when you read Google’s 200 Ranking Factors: The Complete List. Because it's so sad? No. Because it's so overwhelming. It

PHP 7 is twice as fast as PHP 5.x and requires one fraction of the server memory.

[caption id="attachment_60487" align="aligncenter" width="684"]

Can you fix 377 poor URLs - and get me some good green speed scores?

The majority of my blog visitors

If it ain't broke, don't fix it. Changing a site for mere redecoration is absurd. Aesthetic design alterations rarely make

We *wish* browsers cached special web fonts. This would make fonts transparent and immeasurable in tests. One hopes jQuery is

Be forewarned, the blog post we review here is deliberate bait to sell wpmudev theme memberships. It's the flawed article:

If you search the phrase “Essential WordPress Plugins,” you’ll get about 7.4 million results. They all tend to regurgitate suggestions

"Worst Web Hosting Companies" yields 16 million Google search results. Ironically, review sites not only tell you who they think

WP Engine is frequently recommended on blogs as the "Best Premium Shared Hosting for Advanced Bloggers." Of course, blog authors

There's no WordPress dipstick to check SEO levels.
If you've seen a reduction in page rank, the estimated time for Google

Aggregator websites collect and post syndicated material from around the Web, including news, specialized publishing, or the latest bargains and

Does Ezoic's Leap System Improve Website Performance? Can it serve website content and display ads within a 2-to-3 second load

Technobabble sounds like sophisticated language. But it's incomprehensible techno-jargon. It conveys a false impression of meaningful scientific content. It’s deceptive,

I got 100/100 in GTMetrix. Is my site now good enough?

Scores represent principles that make little speed difference for most

Recently on PagePipe, you talked about SEO plugins with your article about the Rank Math plugin. However, I remember you

If you search the phrase “Essential WordPress Plugins,” you’ll get about 1.8 million results. They all tend to regurgitate suggestions

To "Outperform" means being faster loading with a focus on mobile-inherent wireless remote delays. Considerations for things like packet loss

This is a heads up.
DISCLAIMER:
We have no vendetta, grudge, or beef with WP Buffs.
They seem like nice people.
But, WP Buffs

Summary: The7 theme JavaScript is the main speed obstacle. Second, is the type of image files used to create the

"If it ain't broke, don't fix it." We couldn't agree more. But we know, the WordPress world breaks on a

MailChimp for WordPressWe actually use MailChimp. It does cause site drag -- unless you offload the signup page to their

"CloudFlare has released a new privacy-focused DNS service that runs on IP 1.1.1.1. They supposedly rotate logs every 24 hours

Speedy.site is a site for speed services. Buyer beware.

Interesting offer. But a little mysterious to us. They have a money-back

Attempting to dictate the rules of speed quality, Google made the mobile Internet worse. How did they shoot their own

"I was thinking of using a theme like GeneratePress - or Astra. They seem to be the fastest but, now

A site is in serious trouble. Seventeen of 33 plugins have package sizes above 100k compressed (gzip). The site's pages

ABOVE:PageSpeed Insights mobile test results for Apple.



Apple: 44 / 100



And Google expects you to get a perfect 100 / 100?

Our suggestions for radical site surgery:
[dropcap]1[/dropcap]Use a theme that's fast loading. And we don't mean "mediocre" fast. We mean faster

WEB ACCESSIBILITY IS THE PRACTICE OF REMOVING BARRIERS PREVENTING ACCESS OR INTERACTION WITH WEBSITES BY DISABLED PEOPLE.



Con artists and predatory

Where is "above-the-fold" on a phone or desktop? Repairing render-blocking is wasteful ivory-tower foolishness. Not a real-world problem. But the

We're not SEO experts. Nor do we want to be. We're user experience experts specializing in one aspect of UX:

[caption id="attachment_63660" align="alignnone" width="740"] Kinsta is a managed WordPress hosting powered by Google Cloud Platform. They're located in Los Angles,

You are a perfectionist. You like to solve hard puzzles. The harder the better. What puzzle could be harder to

For web businesses: The only web metric that counts is profit.
If all your metrics are great - and profit tanks.

Betrayal
We're talking violation of trust or confidence - low ethical business and technological shoddiness. Even two-faced, double-standards.
[dropcap]W[/dropcap]hat do we

Beware: Many internet con artist's sell speed.



[dropcap]I[/dropcap]nstalling WP Rocket caching plugin - and charging suckers $100 for that is not

No plugin trickery required for this Time To First Byte measurement magic.
Find out what your server's TTFB really is.
Are you

Is page speed a cheap Fiverr commodity?



Fiverr, an Israeli company started in 2015, claims they're world's largest marketplace for digital

You've done everything to make your site fast. You don't want to start over and ruin your investment. You could

Incsub, LLC (aka WPMU DEV) have the art of producing customer fear down to a science. For example, you can

You know you need a web host, but you feel overwhelmed by all of the choices available to you?
Are you

Are Progressive Web Apps a remarkable phenomenon? Or another fad touted as rescuing mobile experiences?
Should you convert to Progressive Web Apps?

Some people complain the WordPress Twenty-sixteen theme is old-fashioned or plain. We think it's fine for certain jobs. If the

From experience, speed deal killers include Activecampaign, Facebook Ads, and Google Ads. You have no control over what's served nor

Case study: Remediation of a dying pop-culture WordPress website.Cause of eminent site death:Complications due to an aging media library and

You have many, many choices when it comes to adding an email sign-up form to your WordPress website. There are

How could we resist a list of select WordPress websites reported as "cool" – as in neat-o or spiffy? They

When it comes to fonts, there are many web myths and unsaid facts. Especially concerning mobile speed.
The Google Fonts API

You would not need AMP tags for a normal website. You can have a very fast website without using AMP

Google edicts! We're sick of them. The HTTPS speed penalty is incredible. To us, it’s horrible and appalling. There is

The point Google makes is core web vitals ranking signal might account for small changes. But it’s not the

We turn conventional speed wisdom on its head. Sixty-four active plugins - on our site - load in under a

Online speed test scores are especially useless. These include lame tests like Google PageSpeed Insights. Many test-result recommendations don’t make

How can SiteGround say on their home page:
"We’re honored to be a hosting provider recommended by WordPress.org - the most

The point of diminishing speed returns is when you damage profitability. Then you're into the realm of fanaticism. We've been

Remove third-party services like Hubspot, Jivo chat and Optinmonster. They are much more significant than font removal for speed improvement.

While we're not selling jewels, the Shopify aesthetic at Awe grabbed our attention. The UX and speed leave a lot

Contact form Myth: A contact form is the standard now for most sites.The usual recommendation is Contact Form 7.We don't

SiteGround isn't always kind to their customers. We probably only get whiners coming to PagePipe searching for change. Speed anxiety